I’ve always been a firm believer in the power of storytelling. In a world of billions of people and platforms with even more stories to tell, it is easy to get lost in the clutter. But, bringing a fresh, unexpected voice to the table is where true impact and mission can be prioritized. Without the right delivery or style, unique stories, voices, meanings, and values cannot be told or shared in the right ways.
This “unique, unexpected” delivery comes from empathy. Design strategy to me is simply defined as having conversations and understanding experiences. It comes down to being able to hone in on what is at the core of any narrative, taking a step back to listen and consciously place yourself into the intricacies of another’s story. The power of design and its endless capability to foster that emotional connection never fails to challenge and amaze me.
I am consistently working to foster positive change, inspirational movement, and conscious sharing of information, hopefully sparking a personal response in viewers that promotes natural engagement and honest, strategic solutions.
There are so many stories that have yet to be told and so many new ways people are telling them. Being a listener and small part of this is ever-growing outlet in an ever-changing world is the most exciting driving force in all the work I create.